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New Database Points the Way to a Mobile Future

A point of interest can be anything from a bingo hall to a bookmaker, from a cafť to a car park or a ski slope to a supermarket. PointX does not itself provide services to consumers. It supplies its data to intermediaries who are providing such services, and its contribution is vital. For example, Lovell Johns plans to use PointX data to add points of interest and named features to its Map Vu street mapping product that covers the whole of Great Britain at 1:10 000 scale. "Point X will save us considerable time in editorial research and geocoding" said Gill Dickson, Sales & Marketing Director. "Data sets can simply be extracted and symbols for such features as hospitals, zoos and museums can be placed on the map automatically".

PointX has built its database in an astonishingly short time. The company was formed less than 18 months ago, in March 2001, and the achievement would have been impossible without the contribution of its two shareholders, Ordnance Survey, Britainís national mapping agency, and Landmark Information Group, Britainís leading provider of map-based information services. PointX also benefited from a strategic alliance with Thomson Directories, who provided almost two million business addresses, and from the services of Landmarkís sister company RMSI in Delhi, who sorted out the precise location of those businesses, more accurately than is possible from a list of postal addresses.

David Willey, a Director of PointX and also Deputy Chief Executive of Ordnance Survey said in a message of congratulations to the team, led by Michael Williams of Landmark: "I can imagine from my own experience how much effort, energy, problem solving and innovation has gone into compiling the database over the past weeks and months. Congratulations to you and the team for a tremendous effort superbly executed".

Peter Staniczenko, MD of PointX, said, "What makes PointX unique is the range of data we provide, with twice as many data points as any other points of interest database for Great Britain. We set out to work with other data providers, not to compete with them, in order to link as many data points as possible in a standardised way. We have come a very long way in an incredibly short time".